Is This KFC Advertisement Racist?
This advertisment was made for Australian viewers. In the United States of America there is an offensive racial stereotype regarding fried chicken and African Americans. This stereotype doesn't appear to exist in Australia.
After criticism of the ad reached KFC Australia, the company issued a statement explaining its concept and announcing its removal, stating: “We apologize for any misinterpretation of the ad as it was not meant to offend anyone. It is a light-hearted reference to the West Indian cricket team … The ad was reproduced online in the US without KFC’s permission, where we are told a culturally-based stereotype exists, leading to the incorrect assertion of racism.”
Isn't KFC a U.S. based company? How could they not know a "culturally-based stereotype" exists? What are your thoughts? Should KFC have realized it is a global brand and advertised accordingly?
Words: Electronic Foodie
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